What is Internet Marketing?

Internet marketing is a broad term used for promoting and creating awareness of brands and their products through the medium of the internet, There are many types of internet marketing and they all differ in tactics and strategies employed to drive traffic and leads towards a particular website or product. Internet marketing – as already mentioned – is a broad area of marketing and is oftentimes interchangeably used with digital marketing and content marketing. Grow your brand awareness and promote your business with the help of 5ive Media who is good at Internet Marketing Singapore.

The following are brief descriptions of the various types of internet marketing methods available in the industry.

Social Media Marketing

Social Media Marketing refers to the type of marketing where brand awareness and product promotion are carried with the help of social media such as Facebook, Instagram, Twitter, and Pinterest. They are some of the biggest social media platforms on the internet. Marketing business on social media is done through creating communities and providing content or advertisement to generate engagement. Social Media Marketing is a broad field in itself.

Content Marketing

Content Marketing refers to the type of marketing where brand awareness and product promotion are carried by building content around the product or service. It is one of the most popular ways of marketing on the internet. It is done with help of blog posts or articles, podcasts, videos, and infographics to name some of the most common practices.

Search Engine Marketing

Search engine marketing is a type of marketing where businesses buy advertisements on search engines such as Google and Bing through Google Ads and Bing Ads. Search engine marketing is different from search engine optimization in the sense that businesses pay to rank higher in search engine results.

Email Marketing

Email Marketing refers to the type of marketing where the promotion of the product is carried out by sending emails to customers in hopes of generating leads. Email marketing might seem like the dullest way of promoting business but it can do wonders if done properly.

Influencer Marketing

Influencer marketing is a type of marketing in which the promotion of services and products is carried with the help of an influencer. An influencer is a person who has a large following and brands approach them to promote their products on their social pages.

Internet marketing has become the mainstream form of marketing since a large number of people and businesses have shifted online. They are more effective and transparent than traditional ways of marketing.

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