What is Local SEO

Local SEO is the process of optimizing a business, product, or service for a location-specific search query. Google (and other search engines) determine what results to show a user depending on IP address (for desktop) and geo-location (for mobile). When someone searches for a dentist, car wash, or locksmith in their area, the search engine will offer local businesses that are relevant to their region.

Google Local Search Results

A local search result consists of two major components (or possibilities) for a local business:

  • The website organic search results
  • Google My Business Local Pack (GMB)

Users can also search for results in a different place by including a qualifier, such as “Hotels in London.” Ads, Images, One Box, and, of course, users searching specifically in Local Finder and Maps are among the other positions (opportunities).Local SEO entails optimizing a company’s website for local search queries as well as optimizing the company’s Google My Business page.


There are several exceptions to Google returning a local business in response to a local inquiry; in these cases, Google attempts to discern the user’s purpose rather than the user’s location. These are notably common in “Hotels in…” search results, as Google normally provides just booking websites in the organic search results. Google determined that a user-preferred a selection of several hotels within the sought location rather than presenting only 10 hotels in the search result.

In July 2018, hotel location-based results were converted to intent-based results. In July 2019, Google shifted from local to intent results for the search term “Airport Transfers” in the United Kingdom. To make room for booking providers, all local companies were eliminated from the search results. To see local services, a user must now enter a location, such as “Airport Transfers in. Google has the ability and will adjust its search searches. Google, on the other hand, continues to display local businesses in the Hotel Pack and Local Pack, which are tailored to the user’s location and search query.

Results of a Local Search

Local Pack (Google My Business) and Organic Results are typical search results (websites). To boost business visibility, a local search strategy can incorporate a variety of components. This can include things like:

  • Paid Advertisements – Above the Local Pack
  • Organic – Below the Local Pack GMB – The Local Pack

Therefore this is detailed information regarding Local SEO. Hope it helps you in understanding how to raise your website in the online traffic mechanism.

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